Calvin Klein's Scandalous Advertising - Morality vs Money |
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ExcerptsThe Jeans Business and MoreCalvin Klein jeans were launched first in 1976. However, contrary to popular belief, they were not a runaway success; the in-house manufactured and designed jeans range was in fact a dismal failure. Soon after, the company licensed a fashion company Puritan Fashions (Puritan) to sell jeans under the Calvin Klein label...
Klein - The Sensationlism TrendsetterTraditionally, the fashion industry (and the business world in general) had often used the female form in provocative ways. Calvin Klein redefined the rules of the game by using the male form unlike ever before. For the men's underwear range, it released advertisements featuring former Olympic pole vaulter Tom Hintinaus wearing nothing but the product...
The company even showed frontal nudity in some of these advertisements. However, these did not incite any major controversies - it seemed as if the fashion world was by now 'used to' Calvin Klein's shock tactics. A spate of positive developments followed. In the early 1990s, Klein launched a range of affordable and 'hip' clothes for youngsters... |
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